Articles

Articles, thoughts and research we want to share with you.

Vanessa and Emma are always happy to appear on blogs, podcasts, write research articles and give expert comment. Please find our contact details in our About Us page.

Mystery Shop your own studio’s classes

“Mystery shopping” your own classes isn’t a new idea or revolutionary. In my experience, it is necessary to be able to maintain a high quality of class delivery, excellence and experience in all aspects of your fitness business. It consistently gets moved to the bottom of the to do list for many business owners, so…

How to keep the team with great culture

“Culture is what motivates and retains talented employees” – Betty Thompson. Culture really is or should be your number one focus in any business. As a fitness business consultant, often, I see a huge emphasis placed on creating amazing culture with members, however, I see it missing when it comes to the company and their…

Create a team to excel your business

Our last few blogs have all been about recruitment – the ‘how to recruit’ more specifically. What’s often not talked about in the fitness industry is what do you need to recruit for to create a team that excels? I am not talking about team culture, that’s coming next edition. I am talking about a…

Successfully Onboarding New Instructors

If you search for onboarding practices online, there are over 22 million hits that come up. However, a majority of these articles and strategies focus on onboarding in an office setting. While we can take some of these practices and strategies, the physical implementation of these into the fitness industry can be challenging and confusing.…

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