Retention is the missing link in many fitness businesses to level up or to continue a thriving, long-lived venture.

“Increasing Retention by 5% can lead to a profit increase of 25-90%.”

– Glowfox, 2019 article & review.

The Retention Handbook

What is the secret to keeping your members coming back time and time again?

The answer is to give your staff and members an excellent experience every time. This is the first piece of the Retention puzzle. Exercise to Experience provides self-paced learning within a supportive online community. It’s hard to do this alone, so we created a space to ask questions, take it at your own pace and begin to understand the Retention journey.

We take you step by step on where to begin looking in your facility to increase Retention. With a downloadable manual and videos to refer back to, this guide continues to give golden nuggets of information as well as practical steps for implementation.

Enjoy a life-time membership to a group of like-minded individuals and similar businesses sharing their stories, experiences and wins.

$149 AUD inc. GST

The Retention Internship Experience

Do you have a high spend on sales and marketing yet still not seeing the return on investment?

This Internship is designed for businesses wanting to take their retention journey and profits to the next level. We provide live, small group, custom learning with limited numbers and intakes throughout the year.

Over 12 weeks Emma and Vanessa take a deep dive into culture, community, learning & development and strategy-implementation with weekly Zoom sessions. Recommended for businesses who have completed our Retention Handbook and want to take the next step.

Tailored to suit your businesses needs with our thorough analysis, there is no equivalent in the industry to this program.

Team Learning & Development

“Treat employees like they make a difference, and they will” – Jim Goodnight.

For your employees to make a difference to the lives of your members, not only do they need technical skills; they need advanced inter-personal skills. We developed two key training modules for group exercise instructors to learn and grow both elements concurrently.

With self-paced-online, live-online or face-to-face options to choose from, you can decide the best path for your team to grow and flourish.

Advanced Instructor Module 1 covers all the key areas of delivering effective, effervescent and clear cueing strategies. With practical implementation guides and downloadable manuals your instructors will become rockstars in no time.

Advanced Instructor Module 2 guides your instructors into becoming coaches. Here you will find useful psychological, emotional and physical strategies to implement so you can connect with any member who walks through your doors. This module creates unforgettable class experiences and excellent communicators no matter the style of class you teach.

To enquire about any of our products and services please email Emma or Vanessa, or click the links below to our socials.

“There was a wealth of information and personal experience shared by Vanessa and Emma. Their passion for the industry transcended any limitations zoom presented, and they were able to expertly communicate complex techniques and give practical applications for every section of content. Being new to the fitness industry, I feel like I am now equipped with an abundance of knowledge, both in the science and experience of group fitness, that I am able to readily implement in my classes. This course has also inspired me to continue my learning in this field and continue to deliver an amazing Group Experience.”

— Anonymous feedback upon completion of Module 1 & 2

“The Exercise to Experience coursework with Emma & Vanessa is something every group facility needs to do to level up, stand out and make an impact in the fitness industry. I loved learning from the years of industry experience both Emma & Vanessa have and being able to receive really detailed feedback has in turn, allowed me to keep developing. For me it has filled a lot of gaps that were missing in previous instructor trainings & I couldn’t recommend more that you just do it! You’ll have a blast and learn so much!”

— Corinne Blight, Fitness Australia Group Exercise Instructor of the Year 2021